Below are the 6 steps you need to understand and create a successful marketing budget for your small business. When we asked him about spending money on and creating a marketing budget for your small business he said, “Paying a small fee to obtain a client that could use your services for life is always a worthy investment.”īottom line: Investing in yourself and your client base for long-term success is worth it.Īllocating funds for a marketing plan may seem confusing, but it’s essential for career longevity. We spoke with Matt Jayson, owner of Matt’s Mutts, a premier dog walking company in Los Angeles, CA. Wading through dozens of marketing options can feel overwhelming when you already have so many additional business expenses to consider. Why Do I Need a Marketing Budget for My Small Business?įor those who cringe at the idea of spending money on marketing, we get it. We’ve done the research and interviewed a real-life small business owner to help answer these exact questions. What if I don’t have enough money? What if the money I do have gets wasted on something ineffective?
Now, small business owners are learning how to use the many tools they have for creating a successful marketing budget.īut the number of resources, steps, and examples available to them can make things confusing. This trial and error approach is both expensive and ineffective. Flinging spaghetti at the wall and seeing what stuck was the norm. Creating a marketing budget for your small business used to involve a lot of guesswork.